Monday, April 20, 2009

Awesome Philippines

On a side note, I watched some interesting vignettes in MTV on the Philippines while I was in Jakarta. They were advertising a website, so I logged on. Turned out, it was a campaign by MTV and the Department of Tourism. I found it very unique and effective, given that it was primarily a promo. I like the concept of Holiday Remix and with young travel fanatics submitting videos of the Philippines, you really do get the wor dof mouth around. We have long been the forgotten jewels of Asia. This campaign hopes to address the market that is Asia to rediscover our islands. So log on:

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