Its logo looks like Starbucks and the look of the place is like Krispy Kreme in orange. I guess the owners of JCO really thought of merging coffee and donuts, which are of course, perfect for each other. I stumbled upon JCO when it opened in Jakarta 2 years ago. The lines were unbelievably long, and that reminded me of our Gonuts Donuts craze back then. After 2 years, JCO in Jakarta has established itself as a donut shop serving great coffee and blended drinks. They also serve ice cream (gelato). JCO is a franchise that began in Singapore, spread in Malaysia, and hit Indonesia. The donuts craze came about the same time across all countries in Asia. JCO for me is different. When I tasted it the first time, I just had the glazed donut served by my clients. MY initial reaction was, it tasted like Dunkin' Donuts. And that held my interest. While Go Nuts and Krispy Kreme tasted the same, Dunkin Donuts was still different. In the Philippines, Dunkin' is targets the mass market, makin...
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